THE NEW ASKFM WEB LOOK

Everything changes - people change, products change… At ASKfm we’re also constantly working to bring you new stuff, and  we have finally shipped the new modern web look to millions of our users. WOW, WOW, WOW!!!

 
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Process

Most likely you have noticed that these changes haven’t happened in one day. We've gradually changed various user interface components, e.g., added a new composing button, optimized feed size and applied higher contrast font styles for a better readability.

So… we’re constantly releasing updates, preparing a background for the final facelift.

 

 

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challenge

Overall, last year we were thinking a lot about our browser version, which felt outdated. Whole interface was consisting of similar blocks looking equally important - but some blocks are always more important than others. So our aim was to make the hierarchy clearer, at the same time keeping similar look and feel our users are used to. We know that for you it's important to feel comfortable with things you have used to and the way you use them.

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goal

The new web version is built around your feed, which is the heartbeat of our product. The updated darker look puts your feed in the center, at same time keeping other stuff easily accessible but visually secondary. Same logic applies to other ASKfm parts as well - wherever you are, the most important stuff is right in your focus. User interface feels more alive, dynamic and vibrating. Conversely, calm design lovers can enjoy our dark themes and gray monochromatic theme.

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One of the biggest challenges we faced was to keep the current amount of themes (we know you love them :) and make them look good on dark backgrounds as well. We designed special intensified color for each theme to be used on the darker backgrounds, at the same time keeping the default colors you are used to.

The new ASKfm web look is just a cleaner and more sophisticated version of the ASKfm you know and love… oh, yes - and darker, of course! Give it some time, and we’re sure at the end of the day you gonna love it.