Essential part of the success is how the product looks, how we see the product in its final version.
Design should be emotional and be perceived as truly and sincere. Encourage users with positive feedbacks, congratulate them when right decisions are made and friendly warn them when something goes wrong. Users must always feel that they are in control. Remember to increase their sense of empowerment.
Usability is not a professional competitive edge, so every time we must consider the marketability of produced work as well.
What I love to do?
Design each screen or page with which a user interacts and ensure that the user interface visually communicates the logic of UX concept.
Create a style guides and unified visual language that is applied across the whole product.
Ensure quality and design implementation.
Personalize the experience as much as possible.
What else I do?
UX DESIGN and PRODUCT DESIGN